Vieraskynä – Katarina Althin

Why the clothes are important when doing business 

It’s been proven – being well dressed can make you more successful. In the professional field it’s therefore a huge advantage being aware of the signals your clothes send out. It allows you to control how people think about you in the first meeting and get a head start on a, hopefully, prosperous business relationship.

The hard part is, you only have a few seconds to affect the receiver when meeting for the first time. Studies have shown that 55% of first impressions are based on what you are wearing. As low as 7% of what you actually say. In other words, one could say that the suit you pick to wear in the morning is more important than what you actually say in the boardroom in the afternoon.

Clothes give away much more about people than you might think and the first impression is often difficult to shake off. According to researchers at Harvard, making a good first impression comes down to two things:

– Do I like you?

– Do I trust you?

It’s simple. To succeed in business – whether you are working in sales, management or as a regular employee – get other people to like your look and it’s guaranteed that they’ll like and trust you. And from there on, the sky is the limit!

–  Katarina Althin, style expert



Katarina Althin is one of Sweden’s most well known style experts who shares her knowledge and secrets of style both on and off stage. With style columns in the biggest newspaper and magazines she is a frequent guest speaker on the Swedish radio. Katarina invites the audience on an inspiring and interesting lecture on style. You will be intrigued and amazed when Katarina tells you what your clothing really says about you!